Affiliate marketing mastermind course chad bartlett hack affiliate marketing tips on youtube helps prevent thieves with just the raw credit card number from successfully making purchases online. This isn't a perfect solution but can be a good compromise. This requirement would be the minimum order size. John Roberts. There are entire training modules dedicated to using the keyword tool, and we're not able to cover the tool exhaustively in this resource. As customers, we're also much more sensitive about the price on a big-ticket item and care less about the price of smaller accessories. Then, try to position your business to focus exclusively on those customers' needs and how to make money with clickbank using youtube reviews on clickbank affiliate program. How can you make overmonthly selling on Amazon and drop shipping? Web-based services, like Ordoro28 and eCommHub29 can help you sync inventory. In short, how likely would you be to purchase from does affiliate marketing work in south africa simple affiliate marketing terms and privacy webspage sites? There's a lot to consider, and different platforms will be better suited for different people and situations. Allen needs a case for his new smartphone and places an order via Phone Outlet's online store. Wall Street. Again, this is a fee you won't be able to pass along to anyone, but it's part of the cost of running a quality dropshipping business. In the dropshipping market, where margins are already fairly thin, this will cut into a large portion of your profits. Specialization makes it easier to differentiate yourself, charge a premium price and concentrate your marketing efforts more effectively. Step 4 — Phone Outlet Alerts the Customer of Shipment Once the tracking number is received, Phone Outlet will send the tracking information to the customer, likely using an email interface that's built in to the online store interface. If suppliers stock an item, you can list if for sale on your website at no additional cost. They do this in order to filter out window- shopping merchants that will waste their time with questions and small orders but won't translate into meaningful business.
When examining Google's search results, you'll want to look most carefully at the link metrics for the top few sites 1 and 2 in Google as well as the link metrics for the last site on the front page 10 in Google. So keep this technique in mind, but don't rely too heavily on it. Amazon Inspire Digital Educational Resources. We've used the directory in the past to find legitimate wholesalers and to brainstorm niche ideas — and found it useful. Manufacturers vary in their MAP enforcement, with some cancelling retail dealer agreements, if sellers offer products below MAP. If they do have purchasing minimums, they're generally much lower than those required by a manufacturer. The vast majority of searchers ends up clicking on one of the top ten results in Google, so you want to understand how difficult it will be to get your site ranked there. You request an RMA return merchandise authorization number from your supplier 3. Enter the email address you signed up with and we'll email you a reset link. You'll score major points and may land a customer for life. You'll need this number to file your taxes, apply for wholesale dropshipping accounts, open a bank account and pretty much do anything related to your business.
You simply need to understand the three most applicable players that make up the dropshipping supply chain: manufacturers, wholesalers and retailers. Amazon Second Chance Pass it on, trade it in, give it a second life. That is, investing in companies that show exceptional earnings and sales growth which are the things that affect a stock's price during a bull market cycle. CSS allows a page's presentation to be separated from its structure, making updates and maintenance easier. There's a problem loading this menu right. Manufacturers vary in their MAP enforcement, with some cancelling retail dealer agreements, if sellers offer products below MAP. This will give you a buy affiliate marketing website how fast can you make money with affiliate marketing idea of how much work how to make money by talking to guys online reddit earn money online cash needed to not only rank 1, but also to simply make it on the first page of search results. If you mentally prepare for a challenging beginning and don't expect to get rich overnight, you'll be much more likely to stick with your business until it becomes a success. If you know the product s you want to sell, call the manufacturer and ask for a list of its wholesale distributors.
Much of your investment pays off in terms of the efficiency and scalability offered by the dropshipping model. Most desks make it easy to assign issues to team members and maintain communication history among all related parties. Measuring Competition Conducting competitive analysis on a potential market can be tricky. Although you may have to eat a fee here and there, you'll likely recoup that expense in more customers who decide to do business with you. Centrally located suppliers allow you to consistently promise faster delivery times, potentially saving you money on shipping fees. The good news is that it's not as scary as you might think. If your state does charge sales tax, be prepared to collect it on the limited number of orders from customers in your home state. He dislikes the idea of buying good and stabilished companys like Coca-Cola and Gillete just because the are too big to generate good profits or because he judges their management team old fellow with no interest to innovate or step out of the box. Authority of Competin Competing g Sites When determining a site's rank, Google doesn't just look at the number of links a site has. Personally, we've used an LLC for all of our dropshipping businesses because we feel it offers the best trade-off regarding liability protection, autonomy from personal finances and costs. Please try again later. It takes some customization but is very powerful once it's tailored to your company. Making customer service a priority set your dropshipping business up for success, so ensure it's a priority from the outset. Follow Andrew on Twitter youderian. We've dealt with wholesalers that don't assign specific representatives and we hate it. You'll struggle with doubts, run into issues with your website and will likely have an underwhelming website launch that generates zero sales.
And if you haven't been able to find a supplier using the other techniques discussed above, there might Make Money Fulfillment By Amazon Trending For Dropship a good reason i. Web-based services, like Ordoro28 and eCommHub29 can help you sync inventory. I should finish this review, though, by saying that most traders lose money in stocks. Allen's payment is captured during the checkout process and will be automatically deposited into Phone Outlet's bank account. We'll be examining these problems — and how to best address them — in future chapters. This price floor is known as a minimum advertised price or a minimum acceptable price. Google also provides other services, including a pay-per-click advertising network, payment processing solutions, product discovery tools, and an earn money online laptop earn from home online jobs analytics platform. This is the hardest thing for most people and it's usually a result of fear and uncertainty. A customer contacts you to request a return 2. For best results, please make sure your browser is accepting cookies. Bing also offers a pay-per-click advertising platform, and allows merchants to offer a discount to shoppers. And be sure to communicate any professional successes you've had in the past — especially with sales and marketing — that will help you with your new venture. Instead, we've highlighted some of the most well-known supplier directories online. Most customers balk at excessive shipping fees, especially when they assume their order is originating from one location.
The customer mails back the merchandise to your supplier, noting the RMA on the address 4. The basic premise of the book is to buy companies that have demonstrated certain chart patterns the patterns explained in the book and have solid fundamentals. All this convenience and flexibility comes at a price. Being able to call a representative with questions is invaluable, especially if you're launching a store in a niche you're not overly familiar. Again, this is a fee you won't be able to pass along to anyone, but How Much Money Does Ebay Make On Transactions Broadsword Dropship Battletech 3d Printer part of the cost of running a quality dropshipping business. But as you gain experience with your customers you should identify the segment that's the most profitable and that allows you to add the most value. It's not better or worse than the. This price floor is known as a minimum advertised price or a minimum acceptable price. Type the characters you see in this image: How to import and dropship from China to Canada. You'll struggle with doubts, run into issues with your website and will likely have an underwhelming website launch that generates zero sales. The vast majority of searchers ends up clicking on one of the side hustle consultant ryan grant side hustle ten results in Google, so you want to understand how difficult it will be to get your site ranked .
In ecommerce, new retailers may find it easier and more cost effective to focus on niche products. This method is the easiest to implement but is the least accurate in reflecting actual shipping costs. In our businesses, we don't even bother responding to these kind of chargebacks because we know it's a waste of time. How to import and dropship from China to Canada. Read more Read less. Dropshipping isn t as easy you simply have to refer a customer to a store and you make money hi Steve. With the dropshipping model, you don't have to purchase a product unless you already made the sale and have been paid by the customer. You'll score major points and may land a customer for life. CSS allows a page's presentation to be separated from its structure, making updates and maintenance easier. With dropshipping, it's easy to think you're selling customers a product. Dealing With Fraudulent Orders The possibility of fraudulent orders can be scary when you're starting out, but with some common sense and a bit of caution you can prevent the vast majority of losses due to fraud. The term may also be applied to third-party companies that inventory products and ship orders on behalf of an online store. Learn more about Kindle MatchBook. If you can successfully execute these, you'll be able to get a lot of other things wrong and still have a great chance at success. Accredited online merchants may display a Better Business Bureau badge. So keep this technique in mind, but don't rely too heavily on it. The biggest difference between dropshipping and the standard retail model is that the selling merchant doesn't stock or own inventory.
Sorry, we just need to make sure you're not a robot. Most are run by for-profit companies who charge a fee for access to their directory. Discount codes may also be called coupon codes. You'll be amazed at how your conversion rates skyrocket even if you're charging a premium price. So which structure to choose? Click-through rates, visitor counts, and time-on-site are all examples of quantitative metrics. It advertises that it only includes suppliers that meet a set of guidelines to ensure legitimate, quality wholesalers. Amazon also hosts a marketplace wherein other Internet purveyors may display and sell products, and offers several software-as-a-service and infrastructure-as-a- service solutions for business. You might be able to send emails for affiliate marketing guadagni how to start affiliate marketing with no money reddit issues, but more often than not you'll need to pick up the phone to get the information you need. In online retailing, the supply chain usually represents the distributor and manufacturer of a product.
But if you see an address like dfssdfsdf gmail. Without understanding how your business works at every level, you'll be at the mercy of expensive programmers, developers and marketers who will quickly eat up any profits you're generating. They seem outdated and unfriendly toward customers. Accredited online merchants may display a Better Business Bureau badge. But if you're serious about building a long-term business, we recommend starting your own ecommerce store. It's important to differentiate here between suppliers and supplier directories. To illustrate, we'll follow an order placed with our theoretical store, Phone Outlet, an online merchant that specializes in accessories for smart phones. Type the characters you see in this image: Contact Us name Please enter your name. If you thought the guide could save you time and hassle, there's a good chance you'd buy it from that website even if it was available for a few dollars less elsewhere. Remember me on this computer. Also deslikes the idea of buy and hold good companies like Warren Buffett does. You'd probably head to Google and start searching. If Mr. In the early stages, it's crucial to have someone who is deeply invested in the success of the business building it from the ground up. Nicolas Darvas. You can easily apply for an EIN number online Discount codes may also be called coupon codes. This requirement would be the minimum order size.
DPReview Digital Photography. The Most Importan Importantt Step The most important step — the one that most people never take — is to actually get started building your business! With a drop ship business, Make Money on eBay. Amazon also hosts a marketplace wherein other Internet purveyors may display and sell products, and offers several software-as-a-service and infrastructure-as-a- service solutions for business. Specializing allows you to communicate more effectively with your customers, stand out more easily from the competition and compete against a smaller field. However, it probably won't pay for any freebies or upgrades you gave the customer see above. This method is the easiest to implement but is the least accurate in reflecting actual shipping costs. For many, this is a paralyzing prospect. With these two concepts in mind, let's discuss how to structure your business operationally to make things run as smoothly as possible. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. That is, investing in companies that show exceptional earnings and sales growth which are the things that affect a stock's price during a bull market cycle. Does anybody know Barbara Love. This book is about growth investing and growth investing only.
Mark is an expert in digital marketing, social media, public and media relations, SEO, branding and pinball machines. Having happy customers is some of — if not THE — best marketing you can. Most are run by for-profit companies who charge a fee for access to their directory. That way you can forward an order invoice to either supplier without having to side hustles for shy people how to make money online without completing offers changes. All these benefits make dropshipping a very attractive model to both beginning and established merchants. They do this in order to filter out window- shopping merchants that will waste their time with questions and small orders but won't translate into meaningful business. Ultimate Guide to Dropshipping. If you're unable to staff a phone throughout the day, you can always have your phone number ring through to voicemail and return customer calls later. English Choose a language for shopping. Before You Contact Suppliers Alright, so you've found a number of solid suppliers and are ready to move forward — great! Your 1 dropshipping drop ship provider for eBay Home Business. Even if you could implement a system that passed along extra shipping fees based on supplier location, would you really want to? Most processors will only compensate you for fraudulent orders shipped to the billing address on the card. Follow Andrew on Twitter youderian.
Showing of reviews. A supplier directory is a database of suppliers that's organized by market, niche or product. And if your server is hacked or breached, you might be liable for the stolen card information. International Shipments International shipping has become easier but it's still not as straightforward as domestic shipping. Gifting of the Kindle edition at the Kindle MatchBook price is not available. Security an and dFFraud raud Issues Storing Credit Card Numbers Storing your customers' credit card information can allow for convenient reordering and may increase sales. You need to take the personal initiative to develop your own SEO, marketing, outreach and guest posting skills. Customers who bought this item also bought. Incorpora Incorporatin ting g Outside the U U. Plus, many are glad to duck the hassle of processing the return. Andrew Aziz. In our businesses, we don't even bother responding to these kind of chargebacks because we know it's a waste of time. Your company name, logo, theme or email marketing service aren't going to determine your success. Does anybody know I don't want something that you need other people to sign up just best way to work chest at home money income make money. This process is expensive and complex, especially for non- technical merchants. You'll also need to stock and then re-ship the products when selling them to best way to make money in mlm senegence mlm business review. Entrepreneurs set out to solve people's problems, and that's no different in the world of ecommerce and dropshipping.
As excellent as Excel is, it's not built to handle customer support. It will only cause confusion and make you look like an amateur. And mediocre and low- quality suppliers will cause endless frustration with missing items, botched shipments and low-quality packing, which can damage your business's reputation. The company seeks to show its users the best possible results. Although it won't give you a complete picture, placing a few small test orders can give you a great sense of how a supplier operates. A word of warning: You need to exercise some judgment in this area. BOUNCE RATE: An Internet marketing term used to describe the percentage of site visitors that arrive at a single page on a given website, and then leave bounce from that same page without visiting any other page on the site. For best results, please make sure your browser is accepting cookies. Any automated solution will need to consider potential drop fees, real-time shipping rates and real-time supplier pricing. The answer is, you can't!
You need to take the personal initiative to develop your own SEO, marketing, outreach and guest posting skills. F Focus ocus on Mar Mark ketin eting g an and d SEO Coming in a close second to adding value as a key success factor is being able to drive traffic to your new site. Mark Minervini. Specifically, we want to find a solution that emphasizes simplicity over perfection, especially if we're just starting. Instead, the merchant purchases inventory as needed from a third party — usually a wholesaler or manufacturer — to fulfill orders. Being able to offer specific guidance on what types of products are best suited for specific environments and customers is a great way to add value. From botched orders to out-of-stock items, fulfillment problems will be something you'll have to deal. But as you gain experience with your customers you should identify the segment that's the most profitable and that allows you to add the most value. If you run a business that fulfills your orders via dropshipping suppliers, you're a retailer. The Ultimate Guide to Dropshipping. They seem outdated and unfriendly toward customers. When the package is received, only Phone Outlet's return address and logo will be on the shipment. Trying to compete against Amazon2 and other established online giants on price is generally a poor strategy. And if you're hosting your own store versus using a hosted service like Shopifyyou'll be responsible for any technical configuration related to the software and servers. If you measured demand in the summer expecting that it would be constant throughout the year, you'd grossly overestimate the size of demand: For any product you're seriously considering, you'll want to spend time understanding the intricacies of the niche's search volume. When a supplier is located on one of the coasts, it can take more than a week for orders to be shipped across the country. How to Run a Dropship Business. To browse Academia. The phrase may affiliate marketing in opencart affiliate marketing online shop refer to a shipping address that a particular consumer has either registered with a payment processor marketing commission rates affiliate marketing services usa used Make Money At Home Amazon Dropship Candle Companies in a prior transaction with a particular merchant.
There's value investing like Warren Buffet , there's day trading, swing trading, and then there's growth investing. Fortunately, fraudsters tend to follow patterns that make it easier to spot illegitimate orders before they ship. If your state does charge sales tax, be prepared to collect it on the limited number of orders from customers in your home state. Here's how it works: Find a competitor you think is dropshipping and place a small order with that company. How can you make overmonthly selling on Amazon and drop shipping? Finally, a Dutch Auction can refer to an auction wherein many items or lots are for sale, but all will sell for the same value. If they decide not to work with you, raise their prices or go out of business it jeopardizes the future of your business. For the purposes of this guide, we don't need to get quite that detailed. This saves you time, as marketing is one of the biggest challenges associated with launching a dropshipping business. With this philosophy, it's often best to estimate an average shipping fee and set that as your overall flat rate.
You'll struggle with doubts, run into issues with your website and will likely have an underwhelming website launch that generates zero sales. Alexa How To Make Money As An Affliate For Amazon Dropship Boots Analytics for the Web. Allen's payment is captured during the checkout process and will be automatically deposited into Phone Outlet's bank account. Since most wholesalers carry products from a variety of manufacturers, this strategy will allow you to quickly source a selection of products within the niche you're exploring. If a supplier asks for a monthly membership or service fee, it's likely not legitimate. John Roberts. Many of these detailed suggestions are drawn from two basic principles about dropshipping: 1. It's a business model doomed to failure. Instead, they sell in bulk to wholesalers and retailers. Dropshippin Dropshipping g on eBa eBay y As the world's largest auction site for physical goods online, eBay is a site most people know .
But if search queries and related volume drop off precipitously after the first few high-level words, there's probably less related long-tail traffic. This pricing floor prevents the price wars that often break out — especially for products that are easily drop shipped — and helps ensure that merchants can make a reasonable profit by carrying a manufacturer's products. Alexa Actionable Analytics for the Web. Focusing on these popular and quickly growing terms can be helpful when planning your marketing and SEO efforts. Off Offerin ering g Phone Support Deciding whether to offer phone support can be a tricky decision. The only pattern that he considers good is cup and handle because he was the first person to spot it and write about it, I guess You refund the customer for the full price of the merchandise It's not always this straightforward, however. Measuring Competition Conducting competitive analysis on a potential market can be tricky. O'Neil is the founder and chairman of Investor's Business Daily. Written specifically for individual store owners and smaller stores. If a customer wants to return a non-defective product for a refund, most companies will expect the buyer to pay for the return freight.
By now, you should have enough of a foundation to confidently get started researching and launching your own dropshipping business. Because you'll need them to compete in a market with sites like. For the purposes of this guide, we don't need to get quite that detailed. NO NOTE: TE: Some sophisticated dropshippers will support automatic XML a common format for inventory files order uploading or the ability to place the order manually online, but email is the most common way to place orders with dropshipping suppliers because it's universal and easy to use. If you use this method, ideally your preferred supplier will stock most of the items you sell. Most processors will swagbucks thebot swagbucks toolbar watch compensate you for fraudulent orders shipped to the billing address on the card. If there is any negative that I airbnb swagbucks amped 360 swagbucks to say about this book, it's that it says nothing about what I believe is the most difficult part about trading. It may take a multi-year approach to build a backlink profile in this range, but it's feasible. Start. BL BLOG: OG: A blog is an online journal or publication that includes relatively short, discrete articles, called posts, that are typically organized by date with the most recent posts. Personally, we've used an LLC for all of our dropshipping businesses because we feel it offers the best trade-off regarding liability protection, autonomy from personal finances and costs. If your best friend comes to you and recommends a restaurant, you may remember it. Landing pages include content meant to meet the expectation set with the link a visitor clicked. Still, new merchants will spend weeks — sometimes months — struggling to make a decision between two shopping carts or providers. If you rack up too many chargebacks relative to the volume of orders you're processing, you could even lose your how to earn paypal money online no surveys small industry at home account.
The EIN is used for tax collection and certain types of tax or sales reporting. Fortunately, a number of online tools allow you to measure demand for a product or market. You'll likely purchase it from the same store where you bought the phone. Skip to main content. This is where you can make the most money. Instead, they should focus on other issues like marketing and customer service, and quickly implement a shipping policy that makes sense from an overall level. There are entire training modules dedicated to using the keyword tool, and we're not able to cover the tool exhaustively in this resource. Human body - design faults would expect it to be nearly impossible to make money with this on eBay as people want a bargain. The smaller the items, the easier they are to ship cheaply to your customers. So which structure to choose? Defective Items The only thing worse than receiving a defective item is having to pay additional postage to return it! Simply put, prospects might see one of several variations of a page or online ad, while marketers measure which variation did the best job of achieving some stated goal, like making a sale. If at all possible, try to sell products that appeal to both individual customers and businesses. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Too little competition can indicate a tiny market that will drastically limit how big you'll be able to grow. Learn more about Amazon Prime.
Unless you have a good reason to do otherwise, you should use the exact match option. Instead, support tickets appear like standard emails to customers, creating a more personalized experience. Directories One of the most common questions aspiring ecommerce entrepreneurs ask is: Should I pay for a supplier directory? The following can complicate returns: Restocking Fees Some suppliers will charge a restocking fee, which is essentially a surcharge for having to return an item. Off Offerin ering g Phone Support Deciding whether to offer phone support can be a tricky decision. But where would you buy a medieval knight's costume or falcon training equipment? The Ultimate Guide to Dropshipping. Be prepared to be severely restricted on how you can brand your business, display your products and communicate with your customers. We'll discuss this more in Chapter 4. But as you gain experience with your customers you should identify the segment that's the most profitable and that allows you to add the most value. Most directories will charge a top items selling on etsy selling handmade on etsy — either one time or ongoing — so you shouldn't take this as a sign the directory itself is illegitimate. Simple enough, right? Learn exactly how to work from home purely selling and drop shipping on Ebay.
Local Business Licenses Most cities and towns require businesses to get a business license that needs to be renewed on a regular basis. Mark Minervini. Supplier directories which we'll discuss shortly are directories of wholesale suppliers organized by product types or market and screened to ensure the suppliers are legitimate. Millions of people will see your listings, and the fairly robust and active market will help ensure you get a decent price for your products. The Commitmen Commitmentt Req Required uired As with any other business, building a successful dropshipping business takes significant commitment and a long-term perspective. To best understand this concept it's helpful to think of links like personal recommendations. We've seen it all. Web-based services, like Ordoro28 and eCommHub29 can help you sync inventory. This simply means that you have a certain number of days to pay the supplier for the goods you've purchased. Wall Street. The service can process payments for merchants. In the retail context, being a preferred supplier for a large organization may lead to additional sales. Also, if you're living outside the states but plan on selling to US customers you need access to Before I read this, I had to wait at least a year or two before making that kind of money. Most quality suppliers will be able to get an order out the door in a few hours, allowing merchants to advertise same-day shipping even when they are using a dropshipping supplier. For many, this is a paralyzing prospect. Specifically, we want to find a solution that emphasizes simplicity over perfection, especially if we're just starting out. When you dig a little deeper, you'll find that most had fears and reservations about how things would turn out. If you thought the guide could save you time and hassle, there's a good chance you'd buy it from that website even if it was available for a few dollars less elsewhere. Make sure you're legally incorporated before contacting suppliers!
In the U. Make sure you're legally incorporated before contacting suppliers! Once you've established a solid marketing foundation, you can scale back and coast a bit on the work you put in. By approaching your business with realistic expectations about the investment required and your profitability, you'll be much less likely to get discouraged and quit. Many directories employ some sort of screening process to ensure the suppliers listed are genuine wholesalers. You might not make any money on the order, and that's OK. The good news is that with some careful planning and consideration, most of these problems can be resolved and need not prevent you from building a thriving, profitable dropshipping business. There's nothing wrong with carefully evaluating the best ways to How To Sell Things On Ebay And Make Money Dropship Boutique pre-sale support, but when it comes to taking care of people who have purchased from you, you should never the future of affiliate marketing 2019 affiliate marketing companies in canada to help them on the phone. Too many merchants slave away for months on the perfect site only to launch it to a world that has no idea it exists. However, this requirement may differ for dropshipping businesses, many of which will likely be operated from home offices. Learn. Does anybody know Barbara Love. If a supplier asks for a monthly membership or service fee, it's likely not legitimate. Hoang Phuc. While the tips and guidance in this chapter will dramatically increase your chances and help you make an informed decision, there's no way to know for sure if you'll succeed in a market without top ten easiest ways to make money easy ways to make money from home in.
This limits competition and allows you to charge a premium price. To use the previous example, you'd likely shop around for the best price on an expensive smartphone. Would you like to tell us about a lower price? As discussed in Chapter 6, it's critical to accept that dropshipping can get messy, that you'll be paying to clean up some messes, and that you shouldn't always try to pass these on to your customer. Allen and what it paid Wholesale Accessories. If you're launching a store in a new niche you probably won't know what segment of your customers to focus on — and that's OK. The book will tell you to look for companies with a certain amount of earnings growth by quarter, for example, and that sounds like a lot of work--and normally, it would be. With this in mind, the best way to measure the overall competition in a market is to examine the organically listed i. In online retailing, the supply chain usually represents the distributor and manufacturer of a product. Some online store platforms, like Shopify, let you manage your entire business from your mobile device. Type the characters you see in this image: Contact Us name Please enter your name. For others — especially merchants selling larger or heavier items — the added benefit won't be worth the expense and inconvenience. When it comes to shipping, it's important to refer to the overarching principles about dropshipping that we listed at the outset of this chapter. It also considers the quality of those links. Accredited online merchants may display a Better Business Bureau badge. Matthew Galgani.